Face Time in Vegas, Another Market Prep, Another Year of COVID
Finding hope in the surprising, most obvious of places… We pulled up to the gate entrance at the airport in Toronto and I took a deep breath, willing my heart to slow itself, behave already. It’s not...
View ArticleWhat is Branding on Social Media and Why Does it Matter to Your Business?
Actionable strategies to ensure a consistent brand message on social media What is a brand? Simply put, it’s the unique features you choose to define your business that differentiate you from your...
View ArticleTake Your Social Media Voice from Meh to Magnificent!
Use the 5C’s of social media to help sculpt your brand voice Social media connects people and companies conversationally, personally and sometimes very intimately. And while it opens up communication...
View Article10 Commandments of Blogging
The path to content marketing salvation isn’t easy but it’s manageable. Honest! For many businesses, the emergence of blogs was their burning bush. Most didn’t understand it (content marketing) at...
View ArticlePlagiarism, Stealing & Flattery in the Blogging World
When copying content online crosses the line Whoever said that copying was the sincerest form of flattery lacked imagination. Seriously. There’s a big difference between being inspired by a good idea...
View ArticleHow to Leverage the Power of Evergreen Content in Your Digital Strategy
Search-optimized content marketing assets that stay fresher longer In a lot of ways, digital marketing is like playing poker. As a small business owner, constantly honing your skills will help you...
View ArticleAre You Using Social Proof on Your Website?
Establishing credibility with consumers by leveraging the power of online word of mouth When’s the last time you tried a new hairdresser or hired a contractor to do work for your home based on a...
View ArticleImportant SEO Strategies that will Help You Stand Out from the Crowd
Mastering SEO on your website isn’t a one and done exercise Back in the early days of the Internet, SEO was a much easier game – and yes, it was a game. There were rules on how to do it right. We...
View ArticleDo You Need a Social Media Community Manager?
What does a community manager do? Can your company’s social media survive without one? What skills does a social media manager need to succeed? Social media for small businesses is hard work. It’s...
View ArticleUnderstanding the 3 Flavors of Content Marketing: ToFu, MoFu and BoFu
And how to serve up what your customer needs when they need it As digital marketers, we’re able to touch consumers throughout their entire buying journey, which opens up a world of opportunities – and...
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