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“How To” Blogging Basics for Business Owners
Staying connected with customers when your place of business is closed The Coronavirus has changed how we live our lives in ways too numerous to mention – both personally and professionally. If your...
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Social Media (for Business) Best Practices
If you build it, they will come – if you do it right… Remember CB radios from the 70’s? Breaker, breaker little buddy, that’s a 10/4. There we were, sending out information, calling it back to us,...
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Nicaragua – The Nobility of Purpose Driven Travel
Or: How fixing wells became my path to understanding… Water Ambassadors Team A few years ago, my husband, brother and I traveled to Nicaragua together on a mission trip (along with a dozen volunteers)...
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Before COVID (BC), After COVID (AC)
And the terrible, quiet, hopeful time between When we began sheltering in place, on that cold, snowy day in March, Spring was just around the corner and time moved fast. The virus moved faster,...
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Face Time in Vegas, Another Market Prep, Another Year of COVID
Finding hope in the surprising, most obvious of places… We pulled up to the gate entrance at the airport in Toronto and I took a deep breath, willing my heart to slow itself, behave already. It’s not...
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What is Branding on Social Media and Why Does it Matter to Your Business?
Actionable strategies to ensure a consistent brand message on social media What is a brand? Simply put, it’s the unique features you choose to define your business that differentiate you from your...
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Take Your Social Media Voice from Meh to Magnificent!
Use the 5C’s of social media to help sculpt your brand voice Social media connects people and companies conversationally, personally and sometimes very intimately. And while it opens up communication...
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10 Commandments of Blogging
The path to content marketing salvation isn’t easy but it’s manageable. Honest! For many businesses, the emergence of blogs was their burning bush. Most didn’t understand it (content marketing) at...
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Plagiarism, Stealing & Flattery in the Blogging World
When copying content online crosses the line Whoever said that copying was the sincerest form of flattery lacked imagination. Seriously. There’s a big difference between being inspired by a good idea...
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How to Leverage the Power of Evergreen Content in Your Digital Strategy
Search-optimized content marketing assets that stay fresher longer In a lot of ways, digital marketing is like playing poker. As a small business owner, constantly honing your skills will help you...
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Are You Using Social Proof on Your Website?
Establishing credibility with consumers by leveraging the power of online word of mouth When’s the last time you tried a new hairdresser or hired a contractor to do work for your home based on a...
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Important SEO Strategies that will Help You Stand Out from the Crowd
Mastering SEO on your website isn’t a one and done exercise Back in the early days of the Internet, SEO was a much easier game – and yes, it was a game. There were rules on how to do it right. We...
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Do You Need a Social Media Community Manager?
What does a community manager do? Can your company’s social media survive without one? What skills does a social media manager need to succeed? Social media for small businesses is hard work. It’s...
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Understanding the 3 Flavors of Content Marketing: ToFu, MoFu and BoFu
And how to serve up what your customer needs when they need it As digital marketers, we’re able to touch consumers throughout their entire buying journey, which opens up a world of opportunities – and...
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