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What Does Your Social Media Say About You?
Do you collect fans, followers or friends? You’ve got a social media strategy. You’re passionate about building your brand online – whether it’s to sell your services, promote a new book or a new...
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Manufacturing Creativity to Get Past Writer’s Block
Finding creativity when you’re stuck in the swamp Writer’s block is the white-knuckle nightmare of writers everywhere. The problem is not the getting stuck but how debilitating it is. The more you...
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How to Hire a Social Media Expert
How to Hire a Social Media Expert What to ask to hire the right professional for your business A friend of mine recently posted an update on Facebook about the world of the social media expert and how...
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6 Keys to Writing for Your Small Business Blog
Talking blogging strategy with Shelly Kramer We’re honored to welcome Shelly Kramer, marketing/brand strategist, idea generator, digital content magician, scribbler, information junkie. She’s been...
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Take Your Social Media Voice from Meh to Magnificent!
The great big C’s of social media marketing Social media connects people and companies conversationally, personally and sometimes very intimately. It’s a reality that companies accustomed to...
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Solving Social Media’s Biggest Challenge…
Freelance or In-House When I launched SocialNorth in 2010, I’d earned my street cred in SEO and social media during my time at Natura – but I was ready to help other companies define their social media...
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How to End Client Relationships Positively
Drafting a graceful, respectful exit strategy For many social media professionals, ending client relationships is simply part of the business. If you work at the strategy level, once that’s defined and...
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8 Ways to Get Ahead as an Entrepreneur
Embracing a collaborative approach to success This post was previously published by the Women in Biz Network, Canada’s fastest growing national organization dedicated to professional development &...
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What Productive, Successful People Do
Work smarter, not harder and other not-so-impossible tips for entrepreneurs Like most people, January is an opportunity to revisit my goals and fine tune my work processes – a check-in and chance to do...
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Editorial Calendar – Social Media Strategy Must-Have
Organizing content to keep you on track Keeping the message on target and timely is one of the biggest challenges I hear from community managers. How do you keep the content flowing in a way that...
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Friends Don’t Let Friends Tweet Drunk
The Twitter buzz buster There are a few things you shouldn’t do after cracking open a cold one. Calling your ex would be number one but tweeting ranks a close second. Actually the more I think about...
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10 Commandments of Blogging
The path to content marketing salvation For me, the emergence of blogs was my burning bush. I didn’t understand it at first, but I’ve come to see that salvation (commonly known as content marketing) is...
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The Emotional Side of Social Media
Breaking down barriers, building communities When I first jumped onto Twitter in 2007, I expected an experience similar to the bulletin boards and forums I used when I was an editor for ePregnancy....
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Surviving Burnout, Accepting Limitations & Embracing Vulnerability
I wasn’t ready for it – are you? I may not be the smartest or most talented person at the table but I earn my keep with an Energizer Bunny, get ‘r done attitude, regardless the cost. Long before a...
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The Art of Transformation
Why “what’s next?” has always been such an interesting question My fingers hovered over the keyboard, frozen, as if the muscle memory of what key to hit next had suddenly dissipated. It was 2006 and my...
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How Do You Cultivate Creativity?
Honoring the relationship between creativity, solitude and connection I’ve written all my life but if you asked me if I enjoy writing, the answer is complicated. For me, the act of writing is most...
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Have You Ever Walked a Labyrinth?
In this case, the journey and the destination are the same thing… I first encountered a labyrinth while on a business trip to Arizona. I stood at the entrance intrigued, but unsettled and, yes, more...
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Traveling During COVID & Re-Entering Into a New Reality
I’ve always enjoyed landing in Toronto more than any other city. Maybe because it’s close to home but maybe it’s the way the plane descends into the city. Towers crowding the lakeshore, suburbia...
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Are You Writing Your Stories of the Coronavirus Pandemic?
Finding meaning – and maybe hope – by simply writing… In the past few weeks, my social feeds have started to resemble the internet choirs popping up. The same song being sung and recorded on cell...
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Crisis Communications During COVID-19
How is your business managing its digital brand messaging during the crisis? There are a million different ways a crisis could impact your store or your business’ reputation, operations or employees....
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